Story Consultancy
If you're thinking about how to tell more authentic stories about your property or destination, but aren't sure where to start, this may be useful.
I work with hospitality brands to look at their storytelling with fresh eyes: what's landing, what's being missed, and where the real opportunities lie. I create a Storytelling Roadmap of opportunities. It's about helping you see your own stories more clearly, and shaping how they get told aligned to your vision.
What this can include:
A storytelling audit: reviewing your current content and identifying what's working
Opportunity mapping: surfacing the stories you're sitting on but haven't yet told
Strategic alignment: connecting content to your broader brand positioning and marketing goals
Narrative framework: structure, tone, emotional arc, and editorial direction
Ongoing consultancy: helping shape briefs and review output over time
Advice on how to pitch your property for Owned and Broadcast opportunities.
The shape of the engagement depends on what you need. It might be a single session, a short intensive, or ongoing advisory. Some clients want a written framework they can hand to their agency or production team. Others want a sounding board as they develop their approach.
This draws on 25 years of discovering and telling stories in many complex environments for the BBC and other broadcasters, and more recently shaping documentary storytelling for luxury hospitality clients. The same editorial thinking, applied to your context.
If you're exploring how to deepen your storytelling, I'd be happy to talk.